Marketing - The Last Exorcism again relies on the internet but in a different way. Using chatroulette.com they would pair up with random people on this website that connects you with people from around the world. They showcased a premade video of a young girl, roughly eighteen years old, start to flirt with whoever connected to her. After roughly ten seconds of foreplay, the girl put her head down, looked back up rolling her eyes back into her head, and jumping towards the camera. Obviously, surprising and frightening whoever was in the call with her. Everyone in the trailer seemed to be under twenty five years old, which fits right into our age range.
Effectiveness - This was a super effective way to market their movie as they personally involved random people, peaking not only their interest, but as well as the people who were told what happened by the person who made the initial encounter. This once again feeds into the online community of conspiracy theories, which fuels the drive for people to see the movie. This would be an excellent way for Shane and I to market our movie as it's cheap, and provides a quick scare giving the person an idea of what our movie will be about.
Effectiveness - This was a super effective way to market their movie as they personally involved random people, peaking not only their interest, but as well as the people who were told what happened by the person who made the initial encounter. This once again feeds into the online community of conspiracy theories, which fuels the drive for people to see the movie. This would be an excellent way for Shane and I to market our movie as it's cheap, and provides a quick scare giving the person an idea of what our movie will be about.
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